MVP Types

Agile Design Thinking Lean Product

MVP Types

Minimum Viable Product (MVP) is a simple product with only a minimal set of features to enable testing with real users. That can be achieved using various types of MVPs.

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Abbreviation Acronym Agile Concierge MVP Explainer video Infographic Landing Page MVP Leadership Minimum Viable Product Minimum Viable Product Types MVP Piecemeal MVP Poster Sales MVP Single-Feature MVP Software development Wizard Of Oz MVP

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MVP Types

Minimum Viable Product (MVP) is a simple product with only a minimal set of features to enable testing with real users. That can be achieved using various types of MVPs.

MVP Archetype	Description	Metrics	Observation Depth	Hypothesis Validation
Concierge	Hand-created experience you want a customer try	Qualitative observations of the individual steps of the experiment	High	Low
Wizard of Oz	Interface with a human under behind the curtain making things happen	Subject interaction with the interface and affinity for experience	Medium	Medium
Sales	Selling something before actually having it	General growth metrics: click-through, sign up, opened / responded emails	Low	High
Explainer video	Videos describing how complex product works and what is special about it	Track engagement and analyze the demand	Low	Medium
Landing page	Landing page explaining the advantages of the product with an option to buy it	Analyze the demand and user behavior	Low	High
Piecemeal MVP	A usable product composed of already available tools instead of building new ones	Analyze the demand and validate the hypothesis	Medium	Medium
Single-feature product	Creating a product with only the core functionalities	Narrow down a target group, analyze feedback	Medium	Medium

Resources

alexandercowan.com openclassrooms.com

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