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Long-term organization purpose, values and objectives. It should describe why it matters. This way it contributes to identity creation.
How to write a mission
- OverproductionExplain your focus and write down your core values.
- Interconnect focus with values.
- Merge these statements into one.
- Refine for example by using first person, active voice and present tense.
Company mission
- Applies to the whole company.
- Broad scope in the context of the environment the company operates in.
- Explains the purpose of the whole company.
Team mission
- Why the team exists.
- In the context of the organization, how it contributes to it.
- Shared sense of purpose and understanding of what they do.
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