PEST Analysis

PEST Analysis is used to assess the external factors to the current business situation. Often used with SWOT and Porter Five Forces.
Read more
Article

PEST


PEST Analysis is used to assess the external factors to the current business situation. Conjunction with SWOT analysis and Porter’s Five Forces allows gaining an even better picture.


Political

How can government regulations and legal factors influence the organization. Organizations need to be able to respond to the changes accordingly. Tax policy, labor law, environmental law, trade restrictions, tariffs.


Economic

What impact can economic issues have on the organization. Included factors can be broken down into macroeconomic and microeconomic factors. Economic growth, exchange rates, inflation rate, and interest rates.


Social

Outlook of the socio-economic environment of the market. Social factors have a direct effect on how marketers understand customers. Cultural aspects, population growth rate, age distribution, career attitudes.


Technological

The impact of technology on the product being introduced into a marketplace. New ways related to production, distribution or communication. Research and Development, automation, technology incentives and the rate of technological change.


Similar posters

Maker's vs Manager's schedule
Maker's vs Manager's schedule The differences between a maker’s and a manager’s schedules stem from their respective workflows’ distinct nature. Makers rely on uninterrupted time blocks to tackle complex, creative problems requiring deep focus and sustained attention. Managers need flexibility to oversee multiple responsibilities, make decisions, and collaborate effectively across teams. As such, it is essential to thoughtfully assess...
Mission Statement
Mission Statement Long-term organization purpose, values and objectives. It should describe why it matters. This way it contributes to identity creation.
Value Stream Mapping
Value Stream Mapping The Value Stream Mapping is a Lean technique for managing flow and improving processes allowing to track the flow through a process.
Minto Pyramid
Minto Pyramid The Minto Pyramid Principle, a communication framework, advocates for a top-down approach to convey messages effectively
Spotify Health Check
Spotify Health Check The Spotify Health Check is a workshop, where teams assess their project and collaboration using 11 dimensions.
Maslow's Hierarchy Of Needs
Maslow's Hierarchy Of Needs Maslow's hierarchy of needs links basic human needs and desires, emphasizing that survival needs must be met before higher needs.
RACI Matrix
RACI Matrix RACI Matrix/Chart is the type of responsibility assignment matrix for effective work organization, communicating the responsibilities.
CEDAR Feedback
CEDAR Feedback CEDAR is a structured feedback model providing coaching opportunities via repeated revisiting and readjusting of the feedback and the goals.
STATIK Kanban
STATIK Kanban The Systems Thinking Approach To Introducing Kanban (STATIK) is a repeatable way to start with Kanban resulting in continuous improvement.
Data Model Canvas
Data Model Canvas The Data Product Canvas is a framework for developing data products based organized into 10 blocks within 3 domain areas.