AIDAOR

Agile Leadership Management Product

AIDAOR

The AIDAOR is a hierarchical model, where a persona moves through a series of cognitive steps before and after making a purchase decision.

Read more

Get PDF

Tags

Abbreviation Acronym Action Agile AIDAOR AIDAOR Framework AIDAOR Model Attention Awarness Desire Interest Onboarding Poster Retention

Article

The AIDAOR model is a hierarchical model, where a persona moves through a series of cognitive steps before and after making a purchase decision. Compared to the AIDA model the AIDAOR is extended with phases after the purchase decision.

Attention / Awarness

The first step is to attract consumers by creating awareness or affiliation for a service, category, product, or brand. For example, ran a PR campaign in advance.

Interest

Increase potential customer interest by learning about the benefits and advantages of the product. For example, direct mail campaign to offer a free consultation.

Desire

Make the consumer develop an ’emotional connection’. The transition from ‘liking’ to ‘wanting’. For example, local launch events which were previously advertised.

Action

The consumer initiates an action (CTA), the next step. Purchase intention, shopping around, engaging in a trial, etc. Call to purchase on social media sites or a website.

Onboarding

The consumer gets an initial reward. Things needed for the consumer to become a regular. Usage of all the product capabilities like finding related users, integrations, etc.

Retention

Ensuring the consumer stays happy and active. Increasing satisfaction of the consumer over time, long-term monetization, consumer growth, and sharing.

Resources

wikipedia.org smartinsights.com mindtools.com alexandercowan.com corporatefinanceinstitute.com storyboardthat.com majkic.net

Similar posters

Eisenhower Matrix

Eisenhower Matrix The Eisenhower Matrix, also known as the Urgent-Important Matrix, is a tool for organizing tasks by their urgency and importance to improve productivity and decision-making. It divides tasks into four quadrants based on these criteria. Do Important and Urgent Tasks in this quadrant require immediate attention and are essential to your goals. These are often...

Maker's vs Manager's schedule

Maker's vs Manager's schedule The differences between a maker’s and a manager’s schedules stem from their respective workflows’ distinct nature. Makers rely on uninterrupted time blocks to tackle complex, creative problems requiring deep focus and sustained attention. Managers need flexibility to oversee multiple responsibilities, make decisions, and collaborate effectively across teams. As such, it is essential to thoughtfully assess...

Mission Statement

Mission Statement Long-term organization purpose, values and objectives. It should describe why it matters. This way it contributes to identity creation.

Value Stream Mapping

Value Stream Mapping The Value Stream Mapping is a Lean technique for managing flow and improving processes allowing to track the flow through a process.

Minto Pyramid The Minto Pyramid Principle, a communication framework, advocates for a top-down approach to convey messages effectively

Spotify Health Check

Spotify Health Check The Spotify Health Check is a workshop, where teams assess their project and collaboration using 11 dimensions.

Maslow's Hierarchy Of Needs

Maslow's Hierarchy Of Needs Maslow's hierarchy of needs links basic human needs and desires, emphasizing that survival needs must be met before higher needs.

RACI Matrix RACI Matrix/Chart is the type of responsibility assignment matrix for effective work organization, communicating the responsibilities.

CEDAR Feedback CEDAR is a structured feedback model providing coaching opportunities via repeated revisiting and readjusting of the feedback and the goals.

STATIK Kanban The Systems Thinking Approach To Introducing Kanban (STATIK) is a repeatable way to start with Kanban resulting in continuous improvement.